Kamis, 05 November 2015

Citra Raya (It's not how good you are, it's how good you want to be Part 9)



WHAT DO YOU DO 
WHEN YOUR CLIENT WON’T BUY

Do it his way. Then do it your way



A CLIENT often has a fair idea of what he wants. If you show him what you want and not what he wants, he’ll say that’s not what he asked for. If, however, you show he what he wants first, he is then relaxed and is prepared to look at what you want to sell him. You’ve allowed him  become magnanimous instead of putting him in a corner. Give him what he wants and he may well give you what you want. There is also the possibility that he may be right. 



DON’T TAKE NO FOR AN ANSWER

For three months we worked on our campaign. WE HAD been pitching for a sizeable and important 

government account. We were in competition with five other companies.

Then at 5 pm one Wednesday evening we were told we were not on the shortlist of three. 
The client gave reasons why 

We didn’t have another campaign.

Normally we say, well tough, on to the next one. Not this time. I went to our chief executive and 

said,  ‘Call the client to tell him that we have another campaign prepared. Say you’ll be in his office with it 

at 9am tomorrow morning.’

But by 8am the next morning we had a completely new concept addressing the negatives he had   
found In the first one.  At 9am it was presented.

On Friday evening we heard we had won the business.

It was a good weekend.


Lesson

Vocabulary [English - Indonesia)

  

Tips
Sekarang coba gunakan  translator atau kamus untuk mencari tahu kosa kata yang tidak atau belum di ketahui. Pahami dalam satu ke satuan kalimat, coba tuangkan dalam terjemahan Bahsa Indonesia dengan Kaidahnya. Sesuaikan dengan Grammar yang telah dipelajari. Jika belum? maka artikan dengan cara Anda sendiri. Tema, Maksud dan Tujuan akan menjadi hal yang dominan.

Goal
Setelah melewati tahapan pada tips. Secara Otomatis Anda telah berkembang dalam belajar Bahasa Inggris. Disini Anda akan mendapati perkembangan Kosa-Kata Anda, bahkan perkembangan Grammar Anda. 

Note 

WE CAN IF WE BELIEVE 

Best Regards
SEC Management