WHAT DO YOU
DO
WHEN YOUR CLIENT WON’T BUY
Do it his way. Then do it your way
A CLIENT
often has a fair idea of what he wants. If you show
him what you want and not what he wants, he’ll say that’s not what he asked
for. If, however,
you show he what he wants first, he is then relaxed and is prepared to look at
what you want to sell him. You’ve
allowed him become magnanimous instead of putting him in a corner. Give him
what he wants and he may well give you what you want. There is
also the possibility that he may be right.
DON’T TAKE NO FOR AN ANSWER
For three
months we worked on our campaign. WE HAD been
pitching for a sizeable and important
government account. We were in
competition with five other companies.
The client gave reasons why
We didn’t
have another campaign.
Normally we
say, well tough, on to the next one. Not this time. I went to
our chief executive and
said, ‘Call the client to tell him that we have another
campaign prepared. Say you’ll be in his office with it
at 9am tomorrow
morning.’
But by 8am
the next morning we had a completely new concept addressing the negatives he
had
found In the first one. At 9am it
was presented.
On Friday
evening we heard we had won the business.
It was a
good weekend.
Lesson
Vocabulary [English - Indonesia)
Tips
Sekarang coba gunakan translator atau kamus untuk mencari tahu kosa kata yang tidak atau belum di ketahui. Pahami dalam satu ke satuan kalimat, coba tuangkan dalam terjemahan Bahsa Indonesia dengan Kaidahnya. Sesuaikan dengan Grammar yang telah dipelajari. Jika belum? maka artikan dengan cara Anda sendiri. Tema, Maksud dan Tujuan akan menjadi hal yang dominan.
Goal
Setelah melewati tahapan pada tips. Secara Otomatis Anda telah berkembang dalam belajar Bahasa Inggris. Disini Anda akan mendapati perkembangan Kosa-Kata Anda, bahkan perkembangan Grammar Anda.
Note
WE CAN IF WE BELIEVE
Best Regards
SEC Management
